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Survey Targeting

Survey targeting controls which users see a survey. Configure targeting under the Targeting tab in the survey builder.

Audience Targeting​

Assign an audience segment to restrict the survey to specific user groups. You can target by:

  • User attributes -- Role, department, plan type, signup date, or custom properties passed via the SDK.
  • Behavioral criteria -- Pages visited, flows completed, or actions performed.
  • Predefined segments -- Reusable audience definitions from the Audiences section.
  • Combined conditions -- Use AND/OR operators to build compound rules (e.g., role is "admin" AND plan is "enterprise").

If no audience is assigned, the survey is shown to all users matching the trigger rules.

Page Matching via Trigger​

Use the URL match trigger (configured under the Trigger tab) to control which pages a survey can appear on:

Match TypeBehavior
ContainsThe survey appears on any page whose URL contains the specified string.
ExactThe survey appears only on pages with an exact URL match.
Starts withThe survey appears on pages whose URL starts with the specified prefix.
RegexThe survey appears on pages whose URL matches a regular expression pattern.